Lee Jeans launches kidswear collection for AW22
LEE JEANS, THE HISTORIC DENIM INNOVATOR FOUNDED IN 1889, IS SET TO INTRODUCE A NEW KIDSWEAR RANGE FOR THE AUTUMN WINTER 2022 SEASON.
The collection will be launched in EMEA and will be produced under licence by Brand Machine Group (BMG) which also creates ranges for a host of high-profile fashion, sports and outdoor brands.
Lee®Jeans launches kidswear collection for AW22
The debut collection, which will include ranges for boys and girls 0-16 years, will be inspired by the signature styles that have rubberstamped Lee Jeans’ reputation as a pioneer of denim. Along with denim there will be tops and accessories, offering retailers the chance to present complete looks to consumers.
Simon Fisher, EMEA Managing Director at Kontoor Brands, says: “We are really excited to be able to offer our trademark iconic styles in specialist fits for kids and are looking forward to delivering comfort and style to the finest kidswear retailers across the region for AW22. We are proud to partner with BMG on this range, and have been really pleased to see how hard their team has worked to help us bring our pioneering spirit and heritage styles to the whole family across EMEA.”
Tom Duncan, Brand Director at BMG says “We wanted to work in denim and to partner with an originator such a Lee is exceptional. The brands pioneering spirit and the youthful energy matches the groups commitment to work with only the best within the sector.
The collection will be available to retailer via BMG. For sales queries please contact: sales@brandmachinegroup.com
About Lee®
Over 130 years of history, heritage denim brand Lee® is recognised as a founding father of the modern denim movement. One of the world’s first denim brands, it has never let its rich history weigh it down and instead, imbued with the spirit of innovation coupled with respect for tradition, has continued to shape trends, taking workwear and spinning it into something altogether more fashion-forward and modern.
lee.com
About Brand Machine Group (BMG)
BMG is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories. With more than 35 years expertise, BMG specialises in global licensing and partners with recognised market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Portfolio of brands: Penfield (Owned) Duchamp (owned) and Ben Sherman, Elle Junior, Franklin & Marshall, Jack Wills, Juicy Couture, Lyle & Scott, Original Penguin, Russell Athletic, U.S. Polo Assn. (Licensed)