Lee unveils new fun & playful kids’ collection with AW23 photo shoot:“Lee Kids Everyday”, capturing the spirit of childhood through denim.
Lee, the renowned denim heritage brand, is excited to announce its upcoming Autumn Winter 2023 photo shoot. Titled “Lee Kids Everyday”, this captivating photo shoot aims to showcase the fun, joy and freedom that comes with youth, using denim as the central theme.
The essence of kids having fun is beautifully captured in this vibrant photo shoot. From a playground to a park, skate park, or urban setting, the photo shoot takes place in various playful environments. The goal is to create a relaxed atmosphere that encourages children to express themselves and have fun while sporting denim.
The photographer seeks to capture candid and spontaneous moments that highlight each child’s unique personality and individuality. The photographs include delightful individual shots, group shots capturing the kids’ joyful camaraderie, and moments where the children interact with props and accessories, further enhancing the playful theme.
Whilst bursting with colour, vibrancy and a sense of carefree adventure, the emphasis remains on the brands distinctive products, and the concept that denim is not just a fabric, but a playground where children can explore, create, and have endless fun.
Lee invite everyone to stay tuned for the release of the Autumn Winter 2023 collection, which will feature these delightful images. The photo shoot perfectly embodies the brand’s commitment to celebrating childhood, encouraging self-expression, and inspiring young minds through fashion.
#LeeKidsEveryday
For more information about Lee and to explore their latest Kids collection, visit their website at www.lee.com. Stay connected with Lee on social media for exclusive updates on the Autumn Winter 2023 collection.
About Lee®
Lee®, a Kontoor Brands (NYSE:KTB) brand, has been a pioneer in purposefully designed denim and casual apparel for more than 130 years. As an iconic American brand, Lee’s heritage is filled with fashion firsts marked by innovative fits, era-defining silhouettes, and legendary details in styles for men, women and kids. Lee’s youthful energy, unrelenting optimism and fearless confidence have created generations of brand loyalists across the globe.
Website: www.lee.com Instagram: @leejeanseurope TikTok: @leejeanseurope
About Brand Machine Group (BMG)
BMG is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories including Lee® kids . With more than 40 years expertise, BMG specialises in global licensing and partners with recognised market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Website: www.brandmachinegroup.com Instagram: @brandmachinegroup
Press/ PR
For images and PR enquiries please email Gina DiGregorio, Head of Marketing at Brand Machine Group. Gina.Digregorio@brandmachinegroup.com
The collection will be available to retailers via BMG.
For sales enquiries please contact sales@brandmachinegroup.com
