PENFIELD REVIVES FIVE ‘ICONS’ FOR AW23
Heritage US outerwear brand Penfield, which was acquired by UK fashion licensing specialist Brand Machine Group (BMG) in 2021, has gone back to its roots with the launch of five iconic styles for AW23 – now available on a new website.
The ‘Icons’ collections consists of puffer jackets such as the ‘Rockford’, with its distinctive red and black buffalo check shoulder yolk, rain resistant and hooded ‘Bowerbridge’, ‘Kasson’ mountain parka, ‘Archive Padded Bomber’ with shearling collar and ‘Winter Geo Mattawa’ borg fleece.
Retailers who have jumped on to Penfield’s comeback in the UK include Urban Outfitters, Jeanstore, Working Class Heroes, Old Town General Store, Cooshti and Terraces, with retail prices at £150 - £250.
Jason Illingsworth-Eames, Managing Director at BMG, said: "AW23 has been a significant step forward for the brand as we establish our footprint across international markets. We are working closely with select partners to showcase Penfield’s incredible heritage (since 1975) and quality, ensuring we are setting the brand up for long-term success."
Henry Blogg, Creative Director at BMG, added: "We have revisited our archive and uncovered five of the most iconic styles which provoked the fondest and most nostalgic memories of the brand."