U.S. Polo Assn. Continues Expansion in the U.K with Store Opening at East Midlands Designer Outlet

MANSFIELD, ENGLAND (April 8, 2024)

Global, sport-inspired lifestyle brand U.S. Polo Assn. the official brand of the United States Polo Association (USPA), is opening its second store in the Heart of England, just 35 minutes from Nottingham, in partnership with its United Kingdom Licensee, Brand Machine Group (BMG). The opening celebrations include competitions on social media to win U.S. Polo Assn. clothing and an exciting competition in-store to win a U.S. Polo Assn. experience worth over £2000.

Situated in the McArthurGlen East Midlands Designer Outlet, the new store will house the latest men’s, women’s and childrenswear collections from the multi-billion-dollar global, sport-inspired U.S. Polo Assn. brand. Fashion-savvy shoppers of the North-West now can experience one of the world’s most celebrated brands within the elevated store design concept, set in 2000 sq. ft., complete with aspirational imagery, the brand’s signature stripe detailing, and LED screens for streaming video of photoshoots and some of the world’s most exciting polo games. New products will be arriving at the store weekly, keeping the options fresh for loyal consumers.

“We continue to grow our global brand in the U.K. with both our brick-and-mortar and digital strategy and U.S. Polo Assn. consumers are responding with great enthusiasm to our stores and the new U.K. web site,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand across 190 countries, “With our authentic connection to the sport of polo, the U.S. Polo Assn. U.K. stores have been created to offer consumers an exciting and engaging shopping experience.”

Collections from U.S. Polo Assn. represent the heritage of the brand, told in the most contemporary way, ranging from sporty to collegiate, to casual chic mixed with classic, everyday apparel and accessories. U.S. Polo Assn. is worn by polo players, fans and followers of one of the most exciting and prestigious sports in the world. Today, U.S. Polo Assn. is an instantly recognizable lifestyle brand with a multi-billion-dollar global footprint operating across 190 countries. The brand has successfully fused past and present for lovers of classic, timeless, and wearable style. It maintains its unbreakable bond with the USPA and continues to be its official apparel partner.

The iconic U.S. Polo Assn. brand is being brought to East Midlands by the brand’s licensing partner, BMG, the United Kingdom-based, global licensing organization, which partners with some of the biggest and most well-known fashion brands in the world.