Brand Machine Group Launches D2C Website:
The concept will launch firstly via an ecommerce site and latterly retail stores showcasing a complete offer of the groups 0–16-year-old girls and boys wear licenced product offer.
Portofino Kids will stock over 1000 products of carefully curated day to day and weekend looks from Ben Sherman, Elle Junior, Jack Wills, Juicy Couture, Franklin & Marshall, Lyle & Scott, Original Penguin, Russell
Group Brand Director Tom Duncan says, “Retail is a key business driver for the group in the coming 3 years and the launch of the digital site proceeds a domestic and international roll out of the omnichannel concept in 2022. We wanted a site that not only showcases our partnerships but also a retail environment that champions the quality and diversity of product within the groups branded kidswear offer”
Boo Jalil, CEO of BMG says ‘the brand draws inspiration from Portofino, Italy, a special place for our family, it epitomises all that’s good. Portofino is where we enjoy the good things in life… the beautiful things, the food, the sunshine, great clothes, great occasion, and most of all each other’s company. We hope you enjoy Portofino Kids as much as we do’
About The Brand Machine Group
The Brand Machine Group is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories. With more than 35 years expertise, BMG specialises in global licensing and partners with recognised market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Portfolio of brands: Penfield (Owned) Duchamp (owned) and Ben Sherman, Elle Junior, Franklin & Marshall, Jack Wills, Juicy Couture, Lyle & Scott, Lee, Original Penguin, Russell Athletic, U.S. Polo Assn. (Licensed)
For further information:
BRAND MACHINE GROUP – Gina DiGregorio (Head of Marketing)
Phone: +44 (0) 7741635 984 – E-mail: gina.digregorio@brandmachinegroup.com
@portofinokidswear #weareportofino