Sugi International and Brand Machine Group sign territory license agreement for Franklin & Marshall kidswear and adults ranges
SUGI INTERNATIONAL AND BRAND MACHINE GROUP SIGN TERRITORY LICENSE AGREEMENT FOR FRANKLIN & MARSHALL KIDSWEAR AND ADULTS RANGES FOR THE UNITED KINGDOM, EIRE, SCANDINAVIA AND THE MIDDLE EAST MARKETS.
Sugi International Limited, the leading footwear trading company based in Hong Kong, has signed a new territory license agreement starting AW22. Under this agreement Brand Machine Group will design, manufacture and wholesale Franklin & Marshall adults and children's wear apparel in the UK, Eire, Scandinavia and Middle East markets, aligning with the overall brand’s DNA and premium positioning.
Franklin & Marshall is an internationally distributed lifestyle brand which has become synonymous with distinctive American-style university sports clothing. Franklin & Marshall has built a legacy of producing premium collections with a timeless quality whilst keeping pace with trends.
Thanks to its global commercial expertise for design and manufacturing BMG is a welcomed addition to the F&M family to complement F&M’s strong and rapidly growing apparel and footwear business.
Jason Eames-Illingworth, COO at BMG says, “we have been working with F&M for a number of years in kidswear and are excited to grow the brand to its full potential within these new markets, Franklin has a unique history and we are excited to bring a full family proposition to market for Autumn 22”.
Massimo Sinigaglia CEO of Sugi International Limited also commented “as we improve the profile of Franklin and Marshall in existing territories and explore new markets, we are looking forward to partnering with BMG with the confidence that its 35 years of experience across adult and childrenswear will surely represent a precious added value for the Brand’s growth”
Sugi International Limited
Established in 1999, Sugi International Limited is a leading trading company in the footwear sector. Its administrative, commercial and logistic activities are based at its central headquarters in Hong Kong. The group markets products under its own brand, under licence and for private labels as well as tailor-made apparel, for a total of around 10 million pairs of shoes sold in 45 different countries in 2018. Thanks to an international team of designers working in Italy, Spain and China, and a network of carefully selected suppliers, the company proposes innovative models in response to the demands of its clients.
Sugi International Limited
Established in 1999, Sugi International Limited is a leading trading company in the footwear sector. Its administrative, commercial and logistic activities are based at its central headquarters in Hong Kong. The group markets products under its own brand, under licence and for private labels as well as tailor-made apparel, for a total of around 10 million pairs of shoes sold in 45 different countries in 2018. Thanks to an international team of designers working in Italy, Spain and China, and a network of carefully selected suppliers, the company proposes innovative models in response to the demands of its clients.
Brand Machine Group (BMG)
is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories. With more than 35 years expertise, BMG specialises in global licensing and partners with recognised market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Portfolio of brands: Penfield (Owned) Duchamp (Owned) and Ben Sherman, Elle Junior, Franklin & Marshall, Jack Wills, Juicy Couture, Lee, Lyle & Scott, Original Penguin, Russell Athletic, U.S. Polo Assn. (Licensed)