Jack Wills partners with Brand Machine Group

Brand Machine Group announces its partnership with Jack Wills as international childrenswear license partner. 

Jack Wills is a British lifestyle brand known for its high-quality, heritage-inspired collections and will launch a childrenswear collection through Brand Machine Group (BMG). An international specialist in fashion licensing and childrenswear. The license agreement between BMG and Jack Wills enables BMG to design, manufacture and market childrenswear apparel and accessories for boys and girls ages 0-16 yrs. 

A spokesperson on behalf of Jack Wills said, ‘We’re delighted to be working with Brand Machine as a childrenswear license partner for Jack Wills. This partnership is an important step for the future of Jack Wills and one which will improve our brand positioning across the UK/internationally.’  

The Jack Wills childrenswear collection will expand its lifestyle proposition and build on its British heritage, creating boyswear and girlswear with toddler and baby ranges to follow for future seasons. The collection includes tees, sweats, fashion outerwear and accessories.   

BMG are working with strategic International retail partners to launch childrenswear collections at retail for December 2020, Spring 2021 Collection. 

We are excited to be a part of a British heritage-inspired brand and bring Jack Wills into our portfolio of established brands as experts in childrenswear we have a shared vision of outstanding quality product.” - Boo Jalil, CEO, Brand Machine Group.

For further information

Frasers Group – Ronnie Laffar – Communications Executive 

E-mail: ronnie.laffar@frasers.group

Brand Machine Group - Daniel Windross - Marketing & Brand Comms

Phone: +44 (0) 7795 056198 – E-mail: Daniel.windross@brandmachinegroup.com

Brand Machine Group: www.brandmachinegroup.com

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